Turning a Silent Google Profile into a Ringing Clinic Phone!

Tikz Media took Dr. Rajesh Ahuja’s ENT clinic from a quiet Google Business Profile to 7 keywords in Google’s Top 3 and 73.5% more phone calls in the first month, using profile optimization, citation building and consistent publishing.

Client Dr. Rajesh Ahuja, ENT Clinic
Industry Local Healthcare
Services GBP, Local SEO, Citations, Posts
Engagement Ongoing: First Month (July)
Approach

Fixing the foundation before scaling content.

Client Overview

Dr. Rajesh Ahuja’s ENT clinic serves patients in Naroda, from consultations to hearing tests. Patients searching for an ENT doctor nearby decide fast, and they usually pick from the few clinics that show up first on Search and Maps. The clinic’s Google Business Profile carried no citations and little activity, so its local authority was close to nothing.

The Objectives

A Strong Foundation Makes all the Difference.

Objective 1

Move high-intent ENT keywords into Google’s Top 3, where patients actually click.

Objective 2

Build citation authority and NAP consistency that keep local rankings stable.

Objective 3

Turn visibility into patient demand: profile views, calls and direction requests.

Priority Workstream
01
GBP Optimization
Corrected business information, categories and profile completeness so every local signal agreed.
01
Content and Post Design
Designed and published 12 Google Business Profile posts and 1 video in the first cycle.
01
Citation Building
Built 3 high Domain Authority citations to strengthen NAP consistency.
01
Keyword Tracking
Tracked 17 priority local keywords weekly to decide where to push next.
What changed
+
The Phone Started Ringing
Calls from the profile grew 73.5% month over month, reaching 85 in July.
+
Patients Got Directions
Direction requests rose 30.2% to 138, a sign patients were planning a visit, not just browsing.
+
Rankings Moved Where It Counts
Seven keywords reached the Top 3, and Top 5 keywords doubled from 5 to 10.
+
Almost Every Tracked Keyword Improved
Fourteen of 17 keywords moved up. “Hearing Test in Naroda” climbed 13 places, from #22 to #9.
01 — The challenge

Competing in a High-Trust, High-Intent Local Landscape.

Challenge 1: No local authority.

The profile had no citations on trusted directories. Google had little reason to trust the clinic’s business details.

Challenge 2: Rankings that patients never see.

None of the priority ENT keywords sat in the Top 3, and only a handful reached the Top 10 in a competitive Naroda market.

Challenge 3: A profile that looked inactive.

Without regular posts or video, the listing looked dormant to patients and to Google, which limits discovery on Search and Maps.

02 — The strategy

Fix the Foundation, Be Visible where Patients Search Today!

Strategic framework
01
Audit, Then Optimize
The existing profile, categories, citations and keyword positions were reviewed first to find the biggest visibility gaps. Optimization followed that order, not guesswork.
01
Authority Before Rankings
High DA citations gave the clinic consistent NAP signals it never had. Effort went to high-intent searches such as “ENT Doctor Naroda” and “Hearing Test in Naroda,” where patients are ready to book.
01
A Monthly System That Compounds
Each cycle repeats the same loop: optimize, publish, build citations, track rankings, report. Consistency beats one-time cleanups, and the data decides what comes next.
What success meant
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Citation Authority
Move from zero high DA citations to a growing base of trusted listings.
+
Rankings That Convert
Move priority keywords from Page 2 and unranked positions into the Top 5 and Top 3.
+
Measurable Patient Demand
Prove it with calls, direction requests and profile interactions, not rankings alone.

Exceptional Growth, Scalable Systems, All With a Strong Foundation!

In one month, the profile went from inactive to authoritative: 7 keywords in the Top 3, 10 in the Top 5, and 85 phone calls from the profile in July.

Target Keyword Visibility
Priority Keyword Position
ENT Doctor Naroda Ahmedabad #3
Experienced ENT Doctor in Naroda #3
ENT Specialist Near Naroda Road #4
ENT Doctor Kuber Nagar #2
ENT Specialist Open Now Naroda #4
ENT Specialist Nava Naroda #2
Why Tikz Media

What We Do Differently!

Full-Funnel Local SEO, Not Just Pins

A map ranking means little if the phone stays quiet. We track calls and direction requests next to rankings, so the numbers show patients, not just position.

Hands-On Citation and Content Practice

Citations get built, posts get designed and published, and profile data gets corrected. Nothing stays in a recommendations deck.

Transparent, Data-Backed Reporting

Every cycle ends with a client-ready report built from Google Business Profile Insights and weekly keyword tracking.

Want results like this for your site?

Tikz Media handles the technical groundwork and the content, so your team only sees the report.

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